The Pittsburgh Steelers' stadium will change sponsors after 21 years of being called Heinz Field.
Beginning with the 2022 NFL season, the Pittsburgh Steelers will have a new home. Although the team will not build a new stadium, Heinz Field will be renamed and known as Acrisure Stadium.
Acrisure allowed us to make our stadium a valuable asset to our fans and maintain market value among NFL stadiums," Steelers president Art Rooney II told the team's website.
This partnership will serve to modify the aesthetics and amenities of the stadium. Additionally, Acrisure will undertake initiatives to connect with the Pittsburgh community and expand the brand locally and nationally.
Originally, Heinz signed a 20-year, $57 million deal in 2001 for the naming rights to the stadium, and in 2021 he extended it for one more season. However, the ketchup company decided not to develop its relationship with the Steelers. Since the association's inception, the Pittsburgh franchise has gone 122-45-2 in the regular season and 8-6 in the playoffs.
In addition, two metal structures with the characteristic shape of the company's ketchup bottles were placed at the stadium's south end, so the team will have to remove them.
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