The owl is the OVO brand's logo, founded by Canadian rapper Drake and appears on the Clásico shirt thanks to Spotify.
It has surprised by changing its sponsor's logo on its shirt for one of the most important matches, the Clasico against Real Madrid, which takes place this Sunday, October 16, at the Santiago Bernabeu.
The Blaugrana club has agreed with the music streaming platform to include the singer Drake's logo on his shirt.
The singer and composer Drake, winner of 4 Grammy awards and the first to reach 50,000 million reproductions on Spotify", explained the club itself in a statement.
Drake's logo is a bird, more specifically an owl known as OVO, the name of the brand that the singer founded in 2011 and that he not only uses as his music label but, above all.
OVO is the acronym for "October's Very Own" and was created by Drake and his manager, Oliver El-Khatib, in 2011. The brand grew along with the rapper's career.
It began collaborating with brands like Air Jordan, owned by the legendary basketball player Michael Jordan and the Roots clothing chain in Canada.
A few years later, he started his clothing manufacturing and marketing line, specializing in t-shirts, sweatshirts, jackets and parkas, baseball caps and hats. Knitted.
In 2014 the brand collaborated with Canada's NBA franchise, the Toronto Raptors, opening its first physical store in the main city of Drake's birth country and now has physical stores in Los Angeles, New York and Chicago. Like Kevin Durant, it is not strange to see celebrities and athletes wearing their clothes. Now, Barça joins the list of collaborators.
The Canadian mother and an American father, he had musical influences from a young age as his father was a drummer for Jerry Lee Lewis.
He first forays into television series in Canada, and in 2010, he began his musical career by releasing his first Hip-hop studio album entitled " Thank me later". This dico was followed by Taking Care (2011), Nothing Was the Same (2013), Views (2016), What a Time to be Alive (2015) and Scorpion (2018).
Barça itself highlights that "he has accumulated records for his singles and has been in the TOP 1 of the main hit lists around the world and throughout his musical career he has received more than 275 awards, including four Grammy awards, considered one of the main international distinctions in the world of music".
Login To Leave a Comment